UGC stands for User-Generated Content, which refers to any content created by individuals rather than brands. It can include photos, videos, reviews, and social media posts.

UGC can benefit a wide range of businesses, especially those in the retail, hospitality, e-commerce, and lifestyle industries. Essentially, any business looking to build authenticity and engage with its audience can leverage UGC.

Through detailed briefings and creative collaboration, we ensure that all UGC aligns seamlessly with the brand's identity and goals.

Once UGC is created, we present it to the brand for review and feedback. Any necessary revisions are made based on the brand's input.

We track various metrics such as engagement, reach, click-through rates, and conversions to gauge the effectiveness of UGC campaigns. These insights help us optimise future campaigns for even better results.

Our UGC packages typically include ideation, content creation, editing, and final delivery of UGC assets. We also offer options for additional services such as content strategy consultation.